The Physician's Executive Marketing Guide

The Single Most Important Aspect of Google Ads Strategy for Doctors

By Klara Morgan On Mar 29, 2021 . 0 Comments

(3 min read)

“A physician does not need to know the recipe for Google Ads success, just what a great Google Ads account should taste like.” – Unknown

Don’t worry, I’m not going to tell you what buttons to click in Google Ads. 

This article centers the paradigm of the medical executive or physician-owner, and provides guidance on leading their marketing efforts to success.

As is tradition in the Physician’s Executive Marketing Guide Series, we’re cutting straight to the chase. 

The Single Most Important Strategy Is Effectively Marketing to Each Phase of The Patient Journey

Think of your patients as being on a journey to your practice; before, leading up to, during, and even after their visits. 

Patients familiar with your practice (even just the name) are more likely to choose you when it comes time to book that first appointment. 

This means getting your practice in front of patients all along their journey so you’re the familiar choice at that critical juncture. 

The Foundational Beginning Phases of The Patient Journey 

  1. When the potential exists for someone to become a patient but has had no thought of medical treatment yet
  2. When they are thinking about getting medical treatment
  3. When they are ready to be a patient and choose a provider
  4. When they are visiting your website and your competitors to do research
  5. When patients contemplate their options in the coming weeks and months 

If your strategy is based around marketing to the whole journey, you’ll have the framework for the most success. 

Executive Strategy for Google Ads Is This Simple

Essentially, yes executive Google Ads strategy really is this simple.

You can measure the success of your team based on the returns you see in Google Ads. If they aren’t generating money in the first three months, it’s likely not going to happen with the team you have in place. 

It must be said that Google Ads and pay-per-click (PPC) advertising are just one piece of the larger picture. Your patient reviews and your website need to be excellent. Everything does.

Additionally, Google Ads isn’t the only tool to reach your patients on their journey. 

That being said, if the medical executive or physician-owner sees the entire patient journey, they will have the greatest perspective from which to find success.

Marketing Is All About Execution

It takes a lot of skill and experience to execute your Google Ads strategy in a manner which is healthy for your practice. The right team can bring patients to your practice at a cost of about 10% of what they add in revenue. 

On average, our clients get 64 patients per month at $27 each with Google Ads, almost all of whom would not have found our clients otherwise. 

That’s an average of about 3 additional patients per business day. 

Even better, results from PPC campaigns begin in the first month. 

Schedule a 5 minute call now to find out how many patients Koda Digital can add to your practice. 

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