If you’ve never used paid advertising for your practice or if you’re looking to
Austin Heerwagen On Nov 20, 2020
By Amber Turner On Jun 25, 2020 . 0 Comments
What can your brand do to improve engagement on social media? Think more visually.
Visuals can have an enormous impact on the success of your content marketing and social media campaigns. Photos, videos, or infographics grab user attention much faster and more effectively than text.
You don’t need to be an artist or have a film degree to make an excellent social media image or video these days. In this article, we’re going to share the tactics and tools we use to create successful image and video content.
Sure, there’s not one good way to create a visual. However, there are some basic best essentials to take into consideration.
Choose or create images and videos that are easy to understand and visually fit well to support your content.
It’s almost always best to hire a professional photographer or graphic designer to create custom content for your medical practice
But if you’re looking to do things yourself, here are some great sources for tools that won’t break the bank and are simple to use:
When it’s called for (which is often), be sure to give credit where credit is due.
Read all the fine print when using stock photos, templates, and illustrations. If anything is unclear, inquire with the image owner or site for more detail.
There are some best practices you can observe in order to respect copyright and find multimedia resources you can use:
Always upload the highest-quality image you can, and stick to Facebook’s recommended file formats for best results.
To avoid any compression or distortion, upload a .JPG or .PNG file less than 100 KB and experiment to see which works best.
Most people don’t have time to watch your 5-minute social media video. They are there to consume short and quick information that can be explored deeper if necessary.
With attention span going downhill, it’s essential for your videos to be filled only with relevant and engaging content, without any fillers. Try to make your videos as short as possible, 20-30 seconds, by cutting all unnecessary parts and keeping only the most relevant and highest-quality content for your social media page.
As a Social Media Manager for Koda Digital, the advice above has let me rapidly increase the engagements and social media presence for our clients.
One of our clients had a 400% increase in lifetime engaged users in just one month. Lifetime engaged users are the number of people who clicked anywhere in your posts. This includes likes, comments, shares, video views, and clicks on your links and photos.
The better quality your visuals are, the more potential patients you reach. The more exposure your medical practice receives, and the more growth you experience.
If you're ready to discover the strengths and weaknesses of your
digital marketing efforts, without all the confusing techno-babble,
then enter your healthcare website below.