Social Media

6 Visual Tips You Must Know For Your Medical Practice Facebook

By Amber Turner On Jun 25, 2020 . 0 Comments

What can your brand do to improve engagement on social media? Think more visually.

Visuals can have an enormous impact on the success of your content marketing and social media campaigns. Photos, videos, or infographics grab user attention much faster and more effectively than text.

You don’t need to be an artist or have a film degree to make an excellent social media image or video these days. In this article, we’re going to share the tactics and tools we use to create successful image and video content.

Get To Know The Creative Basics

Sure, there’s not one good way to create a visual. However, there are some basic best essentials to take into consideration.

  • Keep it simple. Make sure your visual is easy to understand. No need to add in your logo to every corner of the image or have an overflow of text in your video.
  • Have a clear subject. It’s usually best to have a single focal point or message in your image or video.
  • Light on the filters. If your image is too dark, it’s harder to see. If it’s harder to see, people will not care what you have to say and will keep scrolling
  • Choose complementary colors. Get familiar with a color wheel. Using colors associated with your medical practice is the best and easiest way to go to have a continuous theme.

Use a Variety of Types and Formats

Choose or create images and videos that are easy to understand and visually fit well to support your content.

  • Use photos and videos taken in your medical practice of your employees and/or facility to create a personal connection. Don’t worry about getting it perfect, just be sincere and personable.
  • Turn processes and procedures into graphs or tutorial-type videos.
  • Create visuals of the services you offer.
  • Summarize the most important facts and stats in a compelling infographic.
  • Use stock imagery that is impressive and not artificial or impersonal.

Take Advantage of Free Tools and Resources

It’s almost always best to hire a professional photographer or graphic designer to create custom content for your medical practice

But if you’re looking to do things yourself, here are some great sources for tools that won’t break the bank and are simple to use:

Understand Video and Image Copyright

When it’s called for (which is often), be sure to give credit where credit is due.

Read all the fine print when using stock photos, templates, and illustrations. If anything is unclear, inquire with the image owner or site for more detail.

There are some best practices you can observe in order to respect copyright and find multimedia resources you can use:

  • Request permission
  • Take photos or video yourself 
  • Give credit to the creator whenever possible
  • Purchase stock images or other media

Image Size – Not Too Small, Not Too Big

Always upload the highest-quality image you can, and stick to Facebook’s recommended file formats for best results.

  • Facebook profile photo size: 170 x 170 pixels on desktop
  • Facebook cover photo size: 720 x 315 pixels
  • Facebook timeline photos size: 1200 x 630 pixels
  • Facebook event cover photo size: 1920 x 1080 pixels 
  • Facebook timeline ads size: at least 1200 x 628 pixels
  • Facebook Stories: 1080 x 1920 pixels

To avoid any compression or distortion, upload a .JPG or .PNG file less than 100 KB and experiment to see which works best.

Keep Your Video Content Short

Most people don’t have time to watch your 5-minute social media video. They are there to consume short and quick information that can be explored deeper if necessary. 

With attention span going downhill, it’s essential for your videos to be filled only with relevant and engaging content, without any fillers. Try to make your videos as short as possible, 20-30 seconds, by cutting all unnecessary parts and keeping only the most relevant and highest-quality content for your social media page. 

Do It Like Koda Digital

As a Social Media Manager for Koda Digital, the advice above has let me rapidly increase the engagements and social media presence for our clients. 

One of our clients had a 400% increase in lifetime engaged users in just one month. Lifetime engaged users are the number of people who clicked anywhere in your posts. This includes likes, comments, shares, video views, and clicks on your links and photos.

The better quality your visuals are, the more potential patients you reach. The more exposure your medical practice receives, and the more growth you experience.

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