Company News

Koda Digital Welcomes Rachel Shepherd to the Team

By Austin Heerwagen On Mar 29, 2019 . 0 Comments

This week, Rachel started as the first member of our Operations Team. Already proving herself to be a great addition to Koda, we were able to pull her away from her new responsibilities to ask her a few questions. Rachel told us in the interview that her experience has been “eclectic,” and you’ll see why!

What are you going to be doing at Koda Digital? “Operations” is a vague term

I’m so excited to be in this role! Acting as a liaison between Koda Digital’s clients and the marketing team, I’ll be making sure that we’re on track to hit clients’ goals and grow their practices. Beyond that, I’m responsible for making sure clients are happy and stay happy.

What makes you a good fit for us?

With a background as a practice manager, I was able to see first-hand the need for marketing in the digital age. Time becomes a coveted commodity when running a clinic, and you have to prioritize patient care above everything else. There are simply not enough hours in a day to reach your target patient base. It’s so rewarding for me to help solve the problems that I saw every day so other practice managers can breathe a little easier.

What is your favorite hobby?

Well, running keeps me sane, but my favorite hobby is independent filmmaking. I’m particularly interested in features where, I can flex my creative muscle and show the world how I see it through my eyes. I graduated from NYU with a BFA in Film/Television Production, and I enjoy using those creative skills in my everyday life.

Before entering the medical field, I worked mainly in television on shows like: Sex and the City; So You Think You Can Dance?; Queer Eye for the Straight Guy; DALLAS, and for the E! Network covering New York Fashion Week. It seems almost like a different life, but running a medical practice can be very much like shooting a television show. So many moving parts, schedules, and attitudes, you learn to solve challenges creatively.

What’s your claim to fame?

I was fortunate enough to have two feature films distributed by Amazon – Traveling and About Mom and Dad. Walking red carpets and doing interviews was probably my least favorite part – I prefer to be behind the scenes.

Editor note: Traveling IMDB, About Mom and Dad… IMDB

If you could run anywhere where would you run?

The Great Wall of China Marathon is at the top of my bucket list. For one, you’re running on the Great Wall of China – with over a mile of steps that you must navigate; but even more impressive: the winners get their names on the wall.

What game or movie universe would you like to live in?

Who wouldn’t want to live in a galaxy far, far away? You always know where you stand in Star Wars – the good guys rebel, they’re bold, turning their nose at tradition. And to be alive in a world with mythical legends and far reaching technologies; there’s a reason Star Wars fandom spans generations.

What’s the single best day on the calendar?

Thanksgiving! I’m an avid cook who loves to explore new dishes, and there is nothing better than sharing those with family. As a family, we’ve always been a bit nomadic. Growing up, I lived in thirty-seven different cities in ten different states before I graduated high school – Thanksgiving was always the holiday I knew we were going to be together.

What are you most looking forward to in the next 10 years?

A combination of virtual reality & artificial intelligence. Imagine exploring the world in your living room or trying out answers to questions in a mock job interview – in your pajamas. Further, the applications of AI in the modern workforce, expanding the way we understand what it means to be human, to be sentient.

What fad or trend do you hope comes back?

Video stores. Everything now is automated and home-based. Which I realize is a bit of a juxtaposition with the above “virtual reality/AI” answer, but I’m a child of the 80s! It was an event to go out to a video store, choose entertainment, and discuss that entertainment with a clerk. You can still get that experience at an Alamo Drafthouse or forward-thinking theatre…but I still miss Blockbuster.

We’re excited to learn from Rachel’s eclectic experiences as we build out our Operations Team, and we know our clients will be happy too!

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